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Here’s the last year’s worth of answers to a Washington Post poll question about whether or not the government should regulate greenhouse gases even if it costs you an extra 25 bucks a month.  As you can see, in the most recent survey support for regulation jumped from 39% to 55%.

Over at NRO, Kathryn Jean Lopez takes this as evidence of trickery on the Post’s part.  In previous polls they asked how you’d feel if your electric bill went up $25, but in the latest poll they asked how you’d feel if your energy bill went up by $25.  “And so 55 percent wanted to feel good,” she says, “and could do so with the less direct question.”

I think I’d take a wee bit different lesson from this: polls like this are lousy indicators of true public opinion.  Asking about “energy costs” isn’t nefarious, it’s just more accurate since cap-and-trade affects all energy, not just electricity.  Still, the change in public opinion is surprisingly strong anyway, which mostly goes to show that there are a lot of people who simply don’t have very strong opinions on this topic.  And that in turn means there’s a pretty wide scope for public opinion to be influenced.  How are we doing on that?

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WE CAME UP SHORT.

We just wrapped up a shorter-than-normal, urgent-as-ever fundraising drive and we came up about $45,000 short of our $300,000 goal.

That means we're going to have upwards of $350,000, maybe more, to raise in online donations between now and June 30, when our fiscal year ends and we have to get to break-even. And even though there's zero cushion to miss the mark, we won't be all that in your face about our fundraising again until June.

So we urgently need this specific ask, what you're reading right now, to start bringing in more donations than it ever has. The reality, for these next few months and next few years, is that we have to start finding ways to grow our online supporter base in a big way—and we're optimistic we can keep making real headway by being real with you about this.

Because the bottom line: Corporations and powerful people with deep pockets will never sustain the type of journalism Mother Jones exists to do. The only investors who won’t let independent, investigative journalism down are the people who actually care about its future—you.

And we hope you might consider pitching in before moving on to whatever it is you're about to do next. We really need to see if we'll be able to raise more with this real estate on a daily basis than we have been, so we're hoping to see a promising start.

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