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Suppose you conduct an opinion poll and get answer X on a particular question.  If you follow up with a question like “But what if…..” then X is likely to change.  But how much?  Is there some minimum amount of change you’ll get no matter what followup question you ask?

I asked that question a couple of weeks ago, and Dave Munger of Cognitive Daily decided to investigate.  The result was a cheap-and-cheerful nonscientific online poll that gauged whether some people would change their minds no matter what the followup question was.  I’ve been sworn to secrecy until now, but here are the results:

While it is true that someone changed their answer for each question, in some cases, very few people did. Consider the responses to the question “Should the United States withdraw all troops from Afghanistan?”….While 35 percent of respondents said they’d change their answer if the US kept one base in Afghanistan to address only the terrorist threat, only 4 percent said they’d change their answer to the original question if the US also closed the prison at Guantanamo Bay.

Aside from one genuinely out-of-the-blue question, that seems to have been the baseline: you can get 4% of your respondents to change their minds no matter what the followup is.  That’s actually pretty low.

But there’s more!  Who changes their minds more, liberals or conservatives?  Click to link to find out.

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We've never been very good at being conservative.

And usually, that serves us well in doing the ambitious, hard-hitting journalism that you turn to Mother Jones for. But it also means we can't afford to come up short when it comes to scratching together the funds it takes to keep our team firing on all cylinders, and the truth is, we finished our budgeting cycle on June 30 about $100,000 short of our online goal.

This is no time to come up short. It's time to fight like hell, as our namesake would tell us to do, for a democracy where minority rule cannot impose an extreme agenda, where facts matter, and where accountability has a chance at the polls and in the press. If you value our reporting and you can right now, please help us dig out of the $100,000 hole we're starting our new budgeting cycle in with an always-needed and always-appreciated donation today.

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