March 31, 2009

Rachel Maddow Live!

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OK, it’s not live.  She was live at a MoJo fundraiser on Saturday, though, and we taped her conversation with editors Clara Jeffery and Monika Bauerlein so everyone else could see it too.  The clip on the right is all about Maddow’s secrets to ratings success, and there are more clips here.  View them all!

It was a packed event, and when it was over I was almost afraid Maddow was going to get trampled by the throngs of fans who wanted their picture taken with her.  Marian and I didn’t stand a chance against the crowd, though, so no pictures of us I’m afraid. Maybe next time.

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WE'LL BE BLUNT

We need to start raising significantly more in donations from our online community of readers, especially from those who read Mother Jones regularly but have never decided to pitch in because you figured others always will. We also need long-time and new donors, everyone, to keep showing up for us.

In "It's Not a Crisis. This Is the New Normal," we explain, as matter-of-factly as we can, what exactly our finances look like, how brutal it is to sustain quality journalism right now, what makes Mother Jones different than most of the news out there, and why support from readers is the only thing that keeps us going. Despite the challenges, we're optimistic we can increase the share of online readers who decide to donate—starting with hitting an ambitious $300,000 goal in just three weeks to make sure we can finish our fiscal year break-even in the coming months.

Please learn more about how Mother Jones works and our 47-year history of doing nonprofit journalism that you don't elsewhere—and help us do it with a donation if you can. We've already cut expenses and hitting our online goal is critical right now.

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