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Newspapers have been dropping like flies recently, and because of that a lot of chatter in reporting circles these days revolves around the possibility that serious journalism in the future will mostly be done by nonprofits, funded by foundations and grants. Today the New York Times writes about a San Francisco-based magazine that’s followed that model for over 30 years:

Mother Jones has become a real-life laboratory for whether nonprofit journalism — a topic of the moment in mainstream news media circles — can withstand a deep recession.

….Back in the fall, when the economic downturn intensified, and the plight of print publications became more dire, Mother Jones suffered, despite its position of not being in it for the money. Advertising plummeted, down 23 percent in 2008, and some of the big donations the magazine depends on didn’t come through.

Actually, things are better than that makes it sound.  Advertising is a pretty small chunk of our revenue, and overall fundraising has stayed pretty strong, all things considered:

[Jay] Harris, the magazine’s publisher, said the company met its fund-raising targets last year, although before the economic turmoil in the fall the magazine thought it would exceed goals.

But small-time donations and subscriptions have held steady at Mother Jones, to the surprise of its editors, who figured that the downturn would have taken more of a toll and that the election of Barack Obama would have a negative effect on raising money for liberal causes.

About half of the magazine’s yearly revenue is from major grants and donations. The magazine often seeks donations for specific projects, as it did in recent years to staff its Washington bureau at a time when many news organizations had been scaling back there. The bureau opened in late 2007 with eight people.

The Times failed to note MoJo’s groundbreaking hiring of new blogging staff last year, but aside from that it’s a decent piece about one possible future for investigative journalism.  Namely, us.  Check it out.

(And you should subscribe!  Only 15 bucks for the first year.  Just click here.)

We've never been very good at being conservative.

And usually, that serves us well in doing the ambitious, hard-hitting journalism that you turn to Mother Jones for. But it also means we can't afford to come up short when it comes to scratching together the funds it takes to keep our team firing on all cylinders, and the truth is, we finished our budgeting cycle on June 30 about $100,000 short of our online goal.

This is no time to come up short. It's time to fight like hell, as our namesake would tell us to do, for a democracy where minority rule cannot impose an extreme agenda, where facts matter, and where accountability has a chance at the polls and in the press. If you value our reporting and you can right now, please help us dig out of the $100,000 hole we're starting our new budgeting cycle in with an always-needed and always-appreciated donation today.

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We've never been very good at being conservative.

And usually, that serves us well in doing the ambitious, hard-hitting journalism that you turn to Mother Jones for. But it also means we can't afford to come up short when it comes to scratching together the funds it takes to keep our team firing on all cylinders, and the truth is, we finished our budgeting cycle on June 30 about $100,000 short of our online goal.

This is no time to come up short. It's time to fight like hell, as our namesake would tell us to do, for a democracy where minority rule cannot impose an extreme agenda, where facts matter, and where accountability has a chance at the polls and in the press. If you value our reporting and you can right now, please help us dig out of the $100,000 hole we're starting our new budgeting cycle in with an always-needed and always-appreciated donation today.

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