February 19, 2009

Pack Journalism

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Ezra sez:

I love Mike Allen’s Playbook. Unabashedly. I wouldn’t even deny that it’s “the 4chan of political reporting.” But it’s the best guide to the morning news, and Allen mixes “drive the day” trivia — and there is a lot of that — with a good eye for the substance in stories.

Eh.  Count me out.  We all complain about pack journalism and the glorification of process over policy, but then we all start out our days with…..Playbook.  And The Note.  And The Page.  And Memeorandum.  And then we all spend the rest of the day writing about the exact same bunch of process trivia because Mike Allen woke up before us and that’s what he told us to write about.

There’s nothing to be done about this.  It’s human nature.  But I don’t have to like it, and I don’t.

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WE CAME UP SHORT.

We just wrapped up a shorter-than-normal, urgent-as-ever fundraising drive and we came up about $45,000 short of our $300,000 goal.

That means we're going to have upwards of $350,000, maybe more, to raise in online donations between now and June 30, when our fiscal year ends and we have to get to break-even. And even though there's zero cushion to miss the mark, we won't be all that in your face about our fundraising again until June.

So we urgently need this specific ask, what you're reading right now, to start bringing in more donations than it ever has. The reality, for these next few months and next few years, is that we have to start finding ways to grow our online supporter base in a big way—and we're optimistic we can keep making real headway by being real with you about this.

Because the bottom line: Corporations and powerful people with deep pockets will never sustain the type of journalism Mother Jones exists to do. The only investors who won’t let independent, investigative journalism down are the people who actually care about its future—you.

And we hope you might consider pitching in before moving on to whatever it is you're about to do next. We really need to see if we'll be able to raise more with this real estate on a daily basis than we have been, so we're hoping to see a promising start.

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