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PUBLIC COOL ON WARMING….Via Andrew Revkin, the latest Pew poll on priorities contains grim news for those of us who think we’re rapidly destroying out planet: the public couldn’t care less. Global warming, once again, ranks as the lowest priority from a list of 20, and the more general category of “protecting the environment” fell 15 percentage points from last year.

And as if that’s not bad enough, Revkin also points to a new Rasmussen poll, which finds that 44% of U.S. voters don’t believe humans are the cause of global warming, compared to only 41% who do. That’s even worse than last year’s results.

It’s not surprising that public concern with the economy has risen recently, but over the past two years, as scientists and politicians have both been running around with their hair on fire, the public at large has become less concerned with global warming. Two years ago 38% thought it was an important domestic priority; today only 30% think so.

More later on the implications. But we really have some PR work to do here. Whatever it is we’re doing now, it isn’t working.

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WE CAME UP SHORT.

We just wrapped up a shorter-than-normal, urgent-as-ever fundraising drive and we came up about $45,000 short of our $300,000 goal.

That means we're going to have upwards of $350,000, maybe more, to raise in online donations between now and June 30, when our fiscal year ends and we have to get to break-even. And even though there's zero cushion to miss the mark, we won't be all that in your face about our fundraising again until June.

So we urgently need this specific ask, what you're reading right now, to start bringing in more donations than it ever has. The reality, for these next few months and next few years, is that we have to start finding ways to grow our online supporter base in a big way—and we're optimistic we can keep making real headway by being real with you about this.

Because the bottom line: Corporations and powerful people with deep pockets will never sustain the type of journalism Mother Jones exists to do. The only investors who won’t let independent, investigative journalism down are the people who actually care about its future—you.

And we hope you might consider pitching in before moving on to whatever it is you're about to do next. We really need to see if we'll be able to raise more with this real estate on a daily basis than we have been, so we're hoping to see a promising start.

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