January 7, 2009

Better on the Small Screen?

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BETTER ON THE SMALL SCREEN?….Last month, after emailing to taunt me about getting schooled by Ta-Nehisi Coates for my primitive esthetic sensibilities, Scott Eric Kaufman regaled me with some weird theory he had about why The Dark Knight is actually better on a TV set than on the big screen. Over the weekend he explained this theory on his blog:

Watching the film on a small screen — one on which a bug of a Batman glides between five-inch tall skyscrapers while Heath Ledger’s Joker licks human-sized lips and establishes human-sized eye-contact — it’s impossible to deny that this supposedly epic performance is better suited to the televisual medium.

“Impossible to deny” is a mighty strong claim, but I just rented Dark Knight on my way back from the market and plan to put this theory to the test sometime soon. Anybody else have an opinion on this vital question?

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WE CAME UP SHORT.

We just wrapped up a shorter-than-normal, urgent-as-ever fundraising drive and we came up about $45,000 short of our $300,000 goal.

That means we're going to have upwards of $350,000, maybe more, to raise in online donations between now and June 30, when our fiscal year ends and we have to get to break-even. And even though there's zero cushion to miss the mark, we won't be all that in your face about our fundraising again until June.

So we urgently need this specific ask, what you're reading right now, to start bringing in more donations than it ever has. The reality, for these next few months and next few years, is that we have to start finding ways to grow our online supporter base in a big way—and we're optimistic we can keep making real headway by being real with you about this.

Because the bottom line: Corporations and powerful people with deep pockets will never sustain the type of journalism Mother Jones exists to do. The only investors who won’t let independent, investigative journalism down are the people who actually care about its future—you.

And we hope you might consider pitching in before moving on to whatever it is you're about to do next. We really need to see if we'll be able to raise more with this real estate on a daily basis than we have been, so we're hoping to see a promising start.

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