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PICKING PALIN….My morning LA Times tells me something I didn’t know before. Steve Schmidt, the McCain campaign manager responsible for Paris and Britney, the anti-press jihad, the slurs against Obama’s patriotism, and all the rest of the McCain campaign’s kitchen sink, was also the brains behind McCain’s biggest bet-the-ranch stunt of all:

The effort peaked with the choice of Palin as McCain’s running mate. Convinced that McCain needed a dramatic gesture to make the race competitive, Schmidt pressed McCain to pluck the Alaska governor from obscurity.

Other than the candidates, no one in the operation has more riding on that decision than Schmidt. And no one has worked harder to turn the decision into a success.

He defended Palin against what he called sexist attacks, and traveled to Alaska to brief her before her first TV interviews. For three days, he was ensconced at McCain’s spread in Sedona, Ariz., helping Palin prepare for her performance on the biggest night of her career: the debate against Democratic vice presidential nominee Joe Biden.

In the world of high-octane political campaigns, Schmidt used to have a reputation for both brains and brawn. After this November, I have a feeling brawn is all his reputation will be left with.

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We've never been very good at being conservative.

And usually, that serves us well in doing the ambitious, hard-hitting journalism that you turn to Mother Jones for. But it also means we can't afford to come up short when it comes to scratching together the funds it takes to keep our team firing on all cylinders, and the truth is, we finished our budgeting cycle on June 30 about $100,000 short of our online goal.

This is no time to come up short. It's time to fight like hell, as our namesake would tell us to do, for a democracy where minority rule cannot impose an extreme agenda, where facts matter, and where accountability has a chance at the polls and in the press. If you value our reporting and you can right now, please help us dig out of the $100,000 hole we're starting our new budgeting cycle in with an always-needed and always-appreciated donation today.

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