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AN INCH DEEP….I imagine this point has already been made — in fact, I made it myself after last week’s debate — but this is the blogosphere, so I’ll make it again anyway. It’s this: I’m not surprised that the insta-polls suggest that Joe Biden won his debate against Sarah Palin. (I’m also not sure it matters, but that’s a different issue.) Basically, I think the debate-watching public really does appreciate a command of facts and issues. This doesn’t mean they want to hear dry recitations and pedantic inside baseball, but as long as it’s expressed in an approachable way, they really do want to hear about actual policy. Biden provided that.

At the same time, I’m a little surprised (I know, I know….) that Palin is getting such generous marks for her performance. No, she didn’t propose invading Denmark or eliminating the Supreme Court, but she was still painfully out of her depth. She had all the usual Reaganesque phrases and prepackaged zingers at the ready, but she didn’t seem to understand that these are meant to be hauled out occasionally as applause lines, not simply strung together over and over and over. By the time she was finished, she had repeated these stock phrases so often that even a dullard could tell that she was just reading off notes.

At least, that’s my take. Yes, she’s got a thousand-watt smile and a folksy charm, but even people who are attracted to that kind of thing want to sense some depth as well. Palin didn’t provide it, and I think the press underestimates Joe and Jane Sixpack when they act as if that doesn’t matter.

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WE CAME UP SHORT.

We just wrapped up a shorter-than-normal, urgent-as-ever fundraising drive and we came up about $45,000 short of our $300,000 goal.

That means we're going to have upwards of $350,000, maybe more, to raise in online donations between now and June 30, when our fiscal year ends and we have to get to break-even. And even though there's zero cushion to miss the mark, we won't be all that in your face about our fundraising again until June.

So we urgently need this specific ask, what you're reading right now, to start bringing in more donations than it ever has. The reality, for these next few months and next few years, is that we have to start finding ways to grow our online supporter base in a big way—and we're optimistic we can keep making real headway by being real with you about this.

Because the bottom line: Corporations and powerful people with deep pockets will never sustain the type of journalism Mother Jones exists to do. The only investors who won’t let independent, investigative journalism down are the people who actually care about its future—you.

And we hope you might consider pitching in before moving on to whatever it is you're about to do next. We really need to see if we'll be able to raise more with this real estate on a daily basis than we have been, so we're hoping to see a promising start.

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