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VIRAL McCAIN….It’s true that David Ignatius, Richard Cohen, and the Washington Post editorial board have become members of the Enough Club recently, all of them penning sad notes about the decline and fall of John McCain (“He has become the sort of politician he once despised,” says former McCain groupie Cohen). But a friend emails to say that what’s important isn’t whether they say it, but whether anyone reads it. And judging from this morning’s “Most Viewed Articles” list on the Post home page, people are reading it. And emailing it too. The McCain campaign has evidently decided that it’s going to pretend not to care what anyone else thinks, but it looks like there’s a chance that this won’t work after all. Perhaps my faith in human nature will shortly be restored.

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We need to start raising significantly more in donations from our online community of readers, especially from those who read Mother Jones regularly but have never decided to pitch in because you figured others always will. We also need long-time and new donors, everyone, to keep showing up for us.

In "It's Not a Crisis. This Is the New Normal," we explain, as matter-of-factly as we can, what exactly our finances look like, how brutal it is to sustain quality journalism right now, what makes Mother Jones different than most of the news out there, and why support from readers is the only thing that keeps us going. Despite the challenges, we're optimistic we can increase the share of online readers who decide to donate—starting with hitting an ambitious $300,000 goal in just three weeks to make sure we can finish our fiscal year break-even in the coming months.

Please learn more about how Mother Jones works and our 47-year history of doing nonprofit journalism that you don't elsewhere—and help us do it with a donation if you can. We've already cut expenses and hitting our online goal is critical right now.

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