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PASSION PLAY….I’m not generally a big fan of Tom Friedman, but his advice today to Barack Obama seems right on target:

Whoever slipped that Valium into Barack Obama’s coffee needs to be found and arrested by the Democrats because Obama has gone from cool to cold.

….Forget trashing McCain’s ideas. If Obama wants to rally his base, he has to be more passionate about his own ideas. I have long felt that what propelled Obama early was the fact that many Americans understand in their guts that we need a change, but the change we need is to focus on nation-building at home. We’re in decline. We need to get back to work on our country. And that is going to require strong, smart government.

Who is bailing out Fannie Mae? Who is going to build a new energy system? Health care? More tax cuts are not going to do it. But I am just not sure that Obama is making the sale that he has the plan and passion to unite and mobilize the country for this task.

All politicians are sales people first and foremost, and the first thing they sell is themselves. But Obama, I think, has done a pretty good job of that already. His next step, then, is to sell the country not just on change, but on specifically liberal change. As Friedman says, “When you say Obama’s name today and ask people for their first impression — a quick, flash, gut, first impression — no single word or phrase or policy comes to mind.”

Obama needs to correct this, and quickly. He needs to sell the country on a few core liberal ideas the same way Ronald Reagan sold the country on a few core conservative ideas three decades ago. So far, though, he’s been too cautious to really try this, and it’s showing. He better start showing a little more liberal conviction, and soon, if he wants to sit in the Oval Office come next January.

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