September 3, 2008

Family Values

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FAMILY VALUES….OK, that’s long enough. Here’s William Yardley on how Sarah Palin introduced the culture wars to Wasilla:

The traditional turning points that had decided municipal elections in this town of less than 7,000 people — Should we pave the dirt roads? Put in sewers? Which candidate is your hunting buddy? — seemed all but obsolete the year Ms. Palin, then 32, challenged the three-term incumbent, John C. Stein.

Anti-abortion fliers circulated. Ms. Palin played up her church work and her membership in the National Rifle Association. The state Republican Party, never involved before because city elections are nonpartisan, ran advertisements on Ms. Palin’s behalf.

….”Sarah comes in with all this ideological stuff, and I was like, ‘Whoa,’ ” said Mr. Stein, who lost the election. “But that got her elected: abortion, gun rights, term limits and the religious born-again thing. I’m not a churchgoing guy, and that was another issue: ‘We will have our first Christian mayor.’ “

No wonder James Dobson fell in love with her.

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WE CAME UP SHORT.

We just wrapped up a shorter-than-normal, urgent-as-ever fundraising drive and we came up about $45,000 short of our $300,000 goal.

That means we're going to have upwards of $350,000, maybe more, to raise in online donations between now and June 30, when our fiscal year ends and we have to get to break-even. And even though there's zero cushion to miss the mark, we won't be all that in your face about our fundraising again until June.

So we urgently need this specific ask, what you're reading right now, to start bringing in more donations than it ever has. The reality, for these next few months and next few years, is that we have to start finding ways to grow our online supporter base in a big way—and we're optimistic we can keep making real headway by being real with you about this.

Because the bottom line: Corporations and powerful people with deep pockets will never sustain the type of journalism Mother Jones exists to do. The only investors who won’t let independent, investigative journalism down are the people who actually care about its future—you.

And we hope you might consider pitching in before moving on to whatever it is you're about to do next. We really need to see if we'll be able to raise more with this real estate on a daily basis than we have been, so we're hoping to see a promising start.

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