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CYNICAL….Via TPM, an off-mic conversation about Sarah Palin between NBC’s Chuck Todd and conservative guests Peggy Noonan and Mike Murphy:

Todd: Yeah, I mean is she really the most qualified woman they could have turned to?

Noonan: The most qualified? No! I think they went for this — excuse me — political bullshit about narratives —

Todd: Yeah they went to a narrative.

Murphy: I totally agree.

Noonan: Every time the Republicans do that, because that’s not where they live and it’s not what they’re good at, they blow it.

Murphy: You know what’s really the worst thing about it? The greatness of McCain is no cynicism, and this is cynical.

Now you know what they’re saying in private. What they’re saying in public is a whole different thing, of course. Why? Todd and his colleagues get to the heart of things here:

Last night had the feel of a party that was still trying to find its groove. Tonight, that will change when the GOP rock star of St. Paul — Palin — takes the stage. And judging by the reception she gets, there could be a very real debate on the following question: Whose Republican Party is this — John McCain’s or Sarah Palin’s? Talk to the GOP delegates here and it’s no contest. This is Palin’s party; McCain’s just the surprisingly cool guy who “got it” more than these folks thought.

The social conservative base is giddily in love with Palin. They want her to be the future of the party. And you cross the base in public at your peril.

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We need to start raising significantly more in donations from our online community of readers, especially from those who read Mother Jones regularly but have never decided to pitch in because you figured others always will. We also need long-time and new donors, everyone, to keep showing up for us.

In "It's Not a Crisis. This Is the New Normal," we explain, as matter-of-factly as we can, what exactly our finances look like, how brutal it is to sustain quality journalism right now, what makes Mother Jones different than most of the news out there, and why support from readers is the only thing that keeps us going. Despite the challenges, we're optimistic we can increase the share of online readers who decide to donate—starting with hitting an ambitious $300,000 goal in just three weeks to make sure we can finish our fiscal year break-even in the coming months.

Please learn more about how Mother Jones works and our 47-year history of doing nonprofit journalism that you don't elsewhere—and help us do it with a donation if you can. We've already cut expenses and hitting our online goal is critical right now.

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