October 15, 2019

TRUMP KEEPS SCREAMING AT US IN ALL CAPS. Reporters Shouldn’t.

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One of the unspoken rules and grammatically grotesque assumptions of news reporting in the Trump era is that DONALD TRUMP writes EVERYONE’S capitalization style guides, and that the ticktock of impeachment and political campaigns isn’t enough to keep READERS reading. Scandal fatigue? Get the smelling salts. The strong stuff. The CAPS LOCK. How else to inform READERS than by INTREPID JOURNALISTS capping people’s names—or random words—in otherwise fine tweets? Reporters everywhere, keep up the (periodically) good work, but keep down the damn caps. Desperate times do not call for desperate capitalization. Save it for a truly shattering headline.

Have we learned nothing from history? Scream at readers long enough in caps and it becomes the register from which a higher register must be measured. We need to keep naming names and taking names. Not all-capsing them.

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WE'LL BE BLUNT

We need to start raising significantly more in donations from our online community of readers, especially from those who read Mother Jones regularly but have never decided to pitch in because you figured others always will. We also need long-time and new donors, everyone, to keep showing up for us.

In "It's Not a Crisis. This Is the New Normal," we explain, as matter-of-factly as we can, what exactly our finances look like, how brutal it is to sustain quality journalism right now, what makes Mother Jones different than most of the news out there, and why support from readers is the only thing that keeps us going. Despite the challenges, we're optimistic we can increase the share of online readers who decide to donate—starting with hitting an ambitious $300,000 goal in just three weeks to make sure we can finish our fiscal year break-even in the coming months.

Please learn more about how Mother Jones works and our 47-year history of doing nonprofit journalism that you don't elsewhere—and help us do it with a donation if you can. We've already cut expenses and hitting our online goal is critical right now.

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