New Coke Died in the ’80s. We Dug It up and Drank It.

Can our staff tell the difference between Coke, Pepsi, and New Coke?


Earlier this month, Mother Jones senior reporter Tim Murphy published an article with a bold claim: New Coke, a short-lived version of Coca-Cola introduced in the ’80s, didn’t fail. It was killed in a culture war.

But Murphy had never tried the drink himself.

In preparation for this week’s episode of Mother Jones’ Bite podcast, Murphy and a few Mother Jones  colleagues embarked on a very serious and entirely scientific taste test of New Coke, Coca-Cola Classic, and Pepsi. During the hubbub over New Coke, even the most impassioned crusaders couldn’t tell the difference between the new stuff and the old—suggesting there was more to the backlash than just soft-drink preferences.

Three decades later, we decided to run a similar test ourselves. Could we taste a difference between New Coke, Coca-Cola Classic, and Pepsi? Watch our definitive soft drink assessment to find out.

Tim Murphy talks about what really happened to New Coke on the latest episode of Bite podcast:

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REAL QUICK, REAL URGENT

Minority rule, corruption, disinformation, attacks on those who dare tell the truth: There is a direct line from what's happening in Russia and Ukraine to what's happening here at home. And that's what MoJo's Monika Bauerlein writes about in "Their Fight Is Our Fight" to unpack the information war we find ourselves in and share a few examples to show why the power of independent, reader-supported journalism is such a threat to authoritarians.

Corrupt leaders the world over can (and will) try to shut down the truth, but when the truth has millions of people on its side, you can't keep it down for good. And there's no more powerful or urgent argument for your support of Mother Jones' journalism right now than that. We need to raise about $450,000 to hit our online fundraising budget in these next few months, so please read more from Monika and pitch in if you can.

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