Why Is a Whole Foods Exec Livestreaming His Empty Office?

Whole Foods recently announced its plan to open a new line of smaller stores called “365,” and along with the news they launched a very, well, strange promotional website. If you type in www.wholefoodsmarket.com/365 you will find a webpage streaming a live cam of 365 president Jeff Turnas‘s desk. As of the writing of this post, the live stream has been going for some 170 hours; that’s more than seven days.

If this tactic is meant to show how hard Whole Foods is working on its new, more affordable venture (amid growing competition and accusations of overcharging customers), it’s not really working. We scanned through the seven days of footage and not once was the office occupied.

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SIX TRUTHS

Reclaiming power from those who abuse it often starts with telling the truth. And in "This Is How Authoritarians Get Defeated," MoJo's Monika Bauerlein unpacks six truths to remember during the homestretch of an election where democracy, truth, and decency are on the line.

Truth #1: The chaos is the point.

Truth #2: Team Reality is bigger than it seems.

Truth #3: Facebook owns this.

Truth #4: When we go to work, we're in the fight.

Truth #5: It's about minority rule.

Truth #6: The only thing that can save us is…us.

Please take a moment to see how all these truths add up, because what happens in the weeks and months ahead will reverberate for at least a generation and we better be prepared.

And if you think journalism like Mother Jones'—that calls it like it is, that will never acquiesce to power, that looks where others don't—can help guide us through this historic, high-stakes moment, and you're able to right now, please help us reach our $350,000 goal by October 31 with a donation today. It's all hands on deck for democracy.

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