“Make It a Quickie,” “Get Paid for Doing It,” and Other Advice From San Francisco’s Water Agency


In response to California’s ongoing drought, San Francisco’s water agency has come out with a hilariously creepy ad campaign to make saving water sexy. In addition to the commercial above, featuring a water-efficient showerhead being stroked and a seductive male voice telling you to “screw them on,” ads encourage water users to “Make it a quickie” and “Get paid for doing it” (“it” referring to your shower and the replacement of your old toilet, respectively).

Unfortunately, new data from the state’s Water Resources Control Board shows that Californians need to be “doing it” a lot more. Gov. Jerry Brown requested that Californians voluntarily reduce their water usage by 20 percent in January, when he declared the drought to have reached a state of emergency. But the Control Board found that, as of April, Californians had reduced their water usage by only 5 percent, and Bay Area residents had reduced by only 2 percent. The state has yet to enforce mandatory water restrictions, though a handful of cities have. Listen to KQED’s deep dive on water reduction here.

And, in the name of water reduction, here are a few more ads:

REAL QUICK, REAL URGENT

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REAL QUICK, REAL URGENT

Minority rule, corruption, disinformation, attacks on those who dare tell the truth: There is a direct line from what's happening in Russia and Ukraine to what's happening here at home. And that's what MoJo's Monika Bauerlein writes about in "Their Fight Is Our Fight" to unpack the information war we find ourselves in and share a few examples to show why the power of independent, reader-supported journalism is such a threat to authoritarians.

Corrupt leaders the world over can (and will) try to shut down the truth, but when the truth has millions of people on its side, you can't keep it down for good. And there's no more powerful or urgent argument for your support of Mother Jones' journalism right now than that. We need to raise about $450,000 to hit our online fundraising budget in these next few months, so please read more from Monika and pitch in if you can.

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