Don’t Believe Anything You Read About Pomegranate Juice

"SUPER HEALTH POWERS!" Or not.<a href="http://www.shutterstock.com/pic-151419575/stock-photo-pomegranate.html?src=cTjAwRCgr9t8M2mpzLfnTA-1-7">Orlio/Shutterstock

Facts matter: Sign up for the free Mother Jones Daily newsletter. Support our nonprofit reporting. Subscribe to our print magazine.


In ancient Greek mythology, pomegranates symbolized death. They were certainly a source of grief for Coca-Cola on Thursday morning, when the Supreme Court ruled unanimously that the pomegranate juice company POM Wonderful can sue Coke for marketing a product that contains 99.4 percent apple and grape juice as “Blueberry Pomegranate.”

And like many Greek myths, the Supreme Court decision is also rich with irony: POM is currently locked in a separate court battle over allegations that its own pomegranate juice marketing misleads consumers.

Both companies have relied on some pretty questionable rhetoric. Coke claimed that because the Food and Drug Administration had approved its juice label, it couldn’t be sued under other trademark laws for misleading consumers. “We don’t think that consumers are quite as unintelligent as POM must think they are,” Coke’s lawyer Kathleen Sullivan told the Court in April—an argument that fell flat when Justice Anthony Kennedy responded, “Don’t make me feel bad because I thought that this was pomegranate juice.”

But as HBO’s John Oliver has pointed out, POM isn’t exactly a hero here. In September 2010, the Federal Trade Commission charged POM with falsely claiming that its products could prevent or treat a variety of medical conditions. According to the FTC, claims that POM juice has “SUPER HEALTH POWERS!… Backed by $25 million in medical research [and p]roven to fight for cardiovascular, prostate and erectile health” have no basis in reality.

POM has contested the FDA’s complaint, but so far, judges have sided with the federal agency. The case has made its way to federal appeals court in Washington, where the judges don’t seem particularly sympathetic. At a hearing in May, Judge Merrick Garland read one of POM’s ads aloud and said, “I don’t understand if you look at those two paragraphs how you can say that it’s not misleading.”

REAL QUICK, REAL URGENT

Minority rule, corruption, disinformation, attacks on those who dare tell the truth: There is a direct line from what's happening in Russia and Ukraine to what's happening here at home. And that's what MoJo's Monika Bauerlein writes about in "Their Fight Is Our Fight" to unpack the information war we find ourselves in and share a few examples to show why the power of independent, reader-supported journalism is such a threat to authoritarians.

Corrupt leaders the world over can (and will) try to shut down the truth, but when the truth has millions of people on its side, you can't keep it down for good. And there's no more powerful or urgent argument for your support of Mother Jones' journalism right now than that. We need to raise about $450,000 to hit our online fundraising budget in these next few months, so please read more from Monika and pitch in if you can.

payment methods

REAL QUICK, REAL URGENT

Minority rule, corruption, disinformation, attacks on those who dare tell the truth: There is a direct line from what's happening in Russia and Ukraine to what's happening here at home. And that's what MoJo's Monika Bauerlein writes about in "Their Fight Is Our Fight" to unpack the information war we find ourselves in and share a few examples to show why the power of independent, reader-supported journalism is such a threat to authoritarians.

Corrupt leaders the world over can (and will) try to shut down the truth, but when the truth has millions of people on its side, you can't keep it down for good. And there's no more powerful or urgent argument for your support of Mother Jones' journalism right now than that. We need to raise about $450,000 to hit our online fundraising budget in these next few months, so please read more from Monika and pitch in if you can.

payment methods

We Recommend

Latest

Sign up for our free newsletter

Subscribe to the Mother Jones Daily to have our top stories delivered directly to your inbox.

Get our award-winning magazine

Save big on a full year of investigations, ideas, and insights.

Subscribe

Support our journalism

Help Mother Jones' reporters dig deep with a tax-deductible donation.

Donate