Kids Say Food in McDonald’s Wrappers Just Tastes Better

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mcdonalds_tokyo.jpgWhether it’s milk, carrots, or apple juice, kids ages 3-5 think food just tastes better when wrapped in the golden arches of McDonald’s, a recent study finds. The study was aimed at low-income children enrolled in San Mateo, CA’s “head start” programs, but the author of the study, Tom Robinson of Stanford University, believes the results would be similar for higher-income children. Quite simply, Robinson states, a child’s sense of taste has been “physically altered by the branding.”

While the extensive marketing of fast food products to young children has been decried by health advocates and in movies like Supersize Me, the fact that children prefer a branded food is probably heavily influenced by the larger advertising industry, not just McDonald’s. I would guess that children prefer a branded grape juice to any generic grape juice, just as I’d guess that most people would give higher ratings to a Prada purse or Calvin Klein underwear than to their generic counterparts. Much of this can be explained by the connotations of happiness, wealth, and enjoyment that the ads convey.

On the other hand, some ads don’t seem to convey much of anything, like this recent McDonald’s commercial discussed by Slate.

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SIX TRUTHS

Reclaiming power from those who abuse it often starts with telling the truth. And in "This Is How Authoritarians Get Defeated," MoJo's Monika Bauerlein unpacks six truths to remember during the homestretch of an election where democracy, truth, and decency are on the line.

Truth #1: The chaos is the point.

Truth #2: Team Reality is bigger than it seems.

Truth #3: Facebook owns this.

Truth #4: When we go to work, we're in the fight.

Truth #5: It's about minority rule.

Truth #6: The only thing that can save us is…us.

Please take a moment to see how all these truths add up, because what happens in the weeks and months ahead will reverberate for at least a generation and we better be prepared.

And if you think journalism like Mother Jones'—that calls it like it is, that will never acquiesce to power, that looks where others don't—can help guide us through this historic, high-stakes moment, and you're able to right now, please help us reach our $350,000 goal by October 31 with a donation today. It's all hands on deck for democracy.

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