American Lung Association Touts EPA’s New Carbon Rules In TV Ads

The ad is a first shot in what’s likely to become an advertising war over the new rules.

This story originally appeared in the Huffington Post and is republished here as part of the Climate Desk initiative.

The American Lung Association released a new television ad on Wednesday defending limits on greenhouse gas emissions from power plants that the Environmental Protection Agency issued this week.

The ad is a first shot in what’s likely to become an advertising war over the new rules. The ad features a young boy and argues that regulators are now closing the “loophole” that allows power plants to “pump unlimited carbon pollution into his air.”

“Don’t let polluters weaken our clean air protections,” it says.

“We’re trying to help people understand what’s at stake when it comes to carbon pollution and climate change,” said Lyndsay Moseley Alexander, assistant vice president and director of the healthy air campaign at the American Lung Association. “It’s a call to action to keep our clean air protections strong.”

The Lung Association has been one of the more prominent groups cheering the new regulations. The group held a call with supporters on Monday afternoon, featuring President Barack Obama and EPA Administrator Gina McCarthy.

The administration has focused much of its public outreach on the health benefits of the new rules, including the avoidance of asthma, heart disease, and respiratory problems, that would come from cutting both carbon and conventional pollutants from power plants. The ads are airing nationally on cable channels such as CNN, Fox, MSNBC, and Comedy Central. Alexander declined to say how much the group is spending on the ads, but said it is “a significant investment” in the six figures.

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SIX TRUTHS

Reclaiming power from those who abuse it often starts with telling the truth. And in "This Is How Authoritarians Get Defeated," MoJo's Monika Bauerlein unpacks six truths to remember during the homestretch of an election where democracy, truth, and decency are on the line.

Truth #1: The chaos is the point.

Truth #2: Team Reality is bigger than it seems.

Truth #3: Facebook owns this.

Truth #4: When we go to work, we're in the fight.

Truth #5: It's about minority rule.

Truth #6: The only thing that can save us is…us.

Please take a moment to see how all these truths add up, because what happens in the weeks and months ahead will reverberate for at least a generation and we better be prepared.

And if you think journalism like Mother Jones'—that calls it like it is, that will never acquiesce to power, that looks where others don't—can help guide us through this historic, high-stakes moment, and you're able to right now, please help us reach our $350,000 goal by October 31 with a donation today. It's all hands on deck for democracy.

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