If It Looks Like A Duck, Music Industry Edition

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Joel Tenenbaum has been ordered to pay $675,000, or $22,500 per song, for downloading and sharing a few dozen songs on Kazaa. That sounds unfair because it is. It’s also incredibly stupid. The Recording Industry Association of America’s litigation strategy can only work for so long. Soon, electronic storage capacity will be so great that you will be able to fit every song ever recorded onto a single flash memory drive. You’ll be able to hand your friends every song ever over lunch in the school cafeteria. That kind of piracy won’t be legal, but it won’t be traceable, either.

The music industry’s big problem is that its business model relies on selling copies of something that can be copied for free. If you could duplicate Lexuses in the comfort of your own home for free, Lexuses would be a lot harder to sell, too.

Journalism has a similar problem. The marginal cost of reproducing a newspaper article on the internet is zero. Command-C, Command-V. But you don’t see the New York Times suing grad students who are printing out its articles or copying and pasting them into Word documents. And you definitely don’t see the Times convincing juries to fine people hundreds of thousands of dollars for sharing its articles with their friends.

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In "It's Not a Crisis. This Is the New Normal," we explain, as matter-of-factly as we can, what exactly our finances look like, how brutal it is to sustain quality journalism right now, what makes Mother Jones different than most of the news out there, and why support from readers is the only thing that keeps us going. Despite the challenges, we're optimistic we can increase the share of online readers who decide to donate—starting with hitting an ambitious $300,000 goal in just three weeks to make sure we can finish our fiscal year break-even in the coming months.

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