April 3, 2008

John McCain’s New Ad: War War War Glory Country War

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John McCain’s new web video entitled “Sacrifice” is 2:45 of non-stop war-fetishizing. His campaign might as well have played a loop of an American flag waving with fighter jets screeching past. Or heck, even 2:45 of Gladiator starring Russell Crowe.

Here’s a word count:

“War”: 7 mentions
“Duty”: 2
“Honor”: 2
“Valor”: 2
“Country”/”nation”: 5
“Loyalty”: 3
“Glory”: 5
“God”: 1 (just for good measure)

The grave voice-over in the ad says that soldiers’ claim on a nation’s success in war is “shorn of all romance, all nostalgia.” Funny, considering the whole ad is romance and nostalgia for war.

John McCain and “war” is the new Rudy Giuliani and “9/11.”

Update: Video of the ad is after the jump.

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