March 24, 2008

Global Warming for Fun and Profit

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Sick of frittering away your hard-earned wages on March Madness? How about betting on melting ice instead?

An annual contest to guess the exact moment the ice breaks on the River Tanana, 300 miles north of Anchorage, is attracting global interest, both as a chance to win a $300,000 (£151,000) prize and as one of the world’s most precise scientific indicators of the effects of global warming.

Betting closes at midnight on April 5, and tickets are sold throughout Alaska.

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December is make or break for us. A full one-third of our annual fundraising comes in this month alone. A strong December means our newsroom is on the beat and reporting at full strength. A weak one means budget cuts and hard choices ahead.

The December 31 deadline is closing in fast. To reach our $400,000 goal, we need readers who’ve never given before to join the ranks of MoJo donors. And we need our steadfast supporters to give again today—any amount.

Managing an independent, nonprofit newsroom is staggeringly hard. There’s no cushion in our budget—no backup revenue, no corporate safety net. We can’t afford to fall short, and we can’t rely on corporations or deep-pocketed interests to fund the fierce, investigative journalism Mother Jones exists to do.

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