In the End, It Was Tommy Tuberville

Jeff Sessions lost. Doug Jones lost. And Tommy Tuberville won.

Butch Dill/AP

Fight disinformation: Sign up for the free Mother Jones Daily newsletter and follow the news that matters.

Of the names associated with this year’s Senate race in Alabama, you might have heard the winner’s the least: Tommy Tuberville.

The race was supposed to be about the resurgence of Jeff Sessions—who went from longtime racist Senator to short-time racist United States Attorney General to very short-time racist 2020 Senator candidate. It was supposed to be about Senator Doug Jones, the one Democrat to win in Alabama in ages (a miracle!), who vanquished former Alabama Supreme Court Justice Roy Moore in a 2017 special election after Moore was accused of sexually assaulting minors.

But in the end, it was Tuberville. He beat Sessions in the primary and cruised past Jones in the general election.

Tuberville describes himself in a bundle of C’s: “christian,” “conservative,” “coach.” He became a household name in the state as the head coach of the Auburn football team. As I’ve written before, college football coaches are monumental figures in the South, and especially in Alabama. (Legend goes that Gov. George Wallace called the University of Alabama’s then-coach, Bear Byrant, regularly because he feared having to run against him.) But Tuberville is not nearly so widely-loved as Bryant was (even by some of his former players).

Still, his prominence as head coach lead him into the folksy world of local talk sports radio, where he showed a flair for speculating on birtherism, hating abortion, and praising Trump as a gift from God.

Jones’s re-election was always going to be an uphill battle. Trump easily won Alabama in 2018, by 27 points. The question was mainly the primary. During that campaign, Tuberville and others Republicans made a job of sucking up to Donald Trump. The hope was, as the New York Times Magazine wrote, that whoever got the endorsement from the president would ride to an easy victory. Sessions’ track record of not doing the president’s bidding during the Russian probe set him way back. Tuberville, a man with a history of being duped by financial Ponzi schemes, won Trump’s endorsement instead. From there, it was basically over.

Jones seemed to largely know where he was headed. According to a New York Times interview before the election, the complete unlikelihood of another victory allowed Jones to shed the timid Blue Dog tactics of Southerner Democrats of the past during this campaign. Instead of trying to appease white moderates by soft-pedaling the racism of his opponents, he directly addressed the Black voters that placed him in office. His first ad featured him speaking about racism after the death of George Floyd; he said “Black Lives Matter” on the Senate floor.

 

 

 

AN IMPORTANT UPDATE ON MOTHER JONES' FINANCES

We need to start being more upfront about how hard it is keeping a newsroom like Mother Jones afloat these days.

Because it is, and because we're fresh off finishing a fiscal year, on June 30, that came up a bit short of where we needed to be. And this next one simply has to be a year of growth—particularly for donations from online readers to help counter the brutal economics of journalism right now.

Straight up: We need this pitch, what you're reading right now, to start earning significantly more donations than normal. We need people who care enough about Mother Jones’ journalism to be reading a blurb like this to decide to pitch in and support it if you can right now.

Urgent, for sure. But it's not all doom and gloom!

Because over the challenging last year, and thanks to feedback from readers, we've started to see a better way to go about asking you to support our work: Level-headedly communicating the urgency of hitting our fundraising goals, being transparent about our finances, challenges, and opportunities, and explaining how being funded primarily by donations big and small, from ordinary (and extraordinary!) people like you, is the thing that lets us do the type of journalism you look to Mother Jones for—that is so very much needed right now.

And it's really been resonating with folks! Thankfully. Because corporations, powerful people with deep pockets, and market forces will never sustain the type of journalism Mother Jones exists to do. Only people like you will.

There's more about our finances in "News Never Pays," or "It's Not a Crisis. This Is the New Normal," and we'll have details about the year ahead for you soon. But we already know this: The fundraising for our next deadline, $350,000 by the time September 30 rolls around, has to start now, and it has to be stronger than normal so that we don't fall behind and risk coming up short again.

Please consider pitching in before moving on to whatever it is you're about to do next. We really need to see if we'll be able to raise more with this real estate on a daily basis than we have been, so we're hoping to see a promising start.

—Monika Bauerlein, CEO, and Brian Hiatt, Online Membership Director

payment methods

AN IMPORTANT UPDATE ON MOTHER JONES' FINANCES

We need to start being more upfront about how hard it is keeping a newsroom like Mother Jones afloat these days.

Because it is, and because we're fresh off finishing a fiscal year, on June 30, that came up a bit short of where we needed to be. And this next one simply has to be a year of growth—particularly for donations from online readers to help counter the brutal economics of journalism right now.

Straight up: We need this pitch, what you're reading right now, to start earning significantly more donations than normal. We need people who care enough about Mother Jones’ journalism to be reading a blurb like this to decide to pitch in and support it if you can right now.

Urgent, for sure. But it's not all doom and gloom!

Because over the challenging last year, and thanks to feedback from readers, we've started to see a better way to go about asking you to support our work: Level-headedly communicating the urgency of hitting our fundraising goals, being transparent about our finances, challenges, and opportunities, and explaining how being funded primarily by donations big and small, from ordinary (and extraordinary!) people like you, is the thing that lets us do the type of journalism you look to Mother Jones for—that is so very much needed right now.

And it's really been resonating with folks! Thankfully. Because corporations, powerful people with deep pockets, and market forces will never sustain the type of journalism Mother Jones exists to do. Only people like you will.

There's more about our finances in "News Never Pays," or "It's Not a Crisis. This Is the New Normal," and we'll have details about the year ahead for you soon. But we already know this: The fundraising for our next deadline, $350,000 by the time September 30 rolls around, has to start now, and it has to be stronger than normal so that we don't fall behind and risk coming up short again.

Please consider pitching in before moving on to whatever it is you're about to do next. We really need to see if we'll be able to raise more with this real estate on a daily basis than we have been, so we're hoping to see a promising start.

—Monika Bauerlein, CEO, and Brian Hiatt, Online Membership Director

payment methods

We Recommend

Latest

Sign up for our free newsletter

Subscribe to the Mother Jones Daily to have our top stories delivered directly to your inbox.

Get our award-winning magazine

Save big on a full year of investigations, ideas, and insights.

Subscribe

Support our journalism

Help Mother Jones' reporters dig deep with a tax-deductible donation.

Donate